Sugar Bowl Bakery at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Sugar Bowl Bakery is a family-owned brand specializing in pastries and cookies, known for its commitment to quality and taste.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Madeleines in Madeleines.
Falletti Foods stocks madeleines thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Falletti Foods carries other cookies in real depth, 25 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is madeleines: Falletti Foods stocks only 2 there, so Sugar Bowl Bakery Madeleines stands out rather than blending in. Lead with the madeleines, and position the other cookies as a finishing or gift item.
Falletti Foods merchandises 6 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin madeleines shelf as a point of difference.
The full runway
Every category Sugar Bowl Bakery plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Sugar Bowl Bakery’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
