WOW Baking Company
WOW Baking Company offers a variety of gluten-free cookies that blend classic and innovative flavors, catering to those seeking delicious treats without gluten. Its range includes options like Birthday Cake, Chocolate Chip, and Key Lime White Chocolate, each crafted with a gluten-free flour blend and individually wrapped for convenience. With a focus on creating soft, chewy cookies, WOW Baking Company provides a delightful snacking experience for a variety of taste preferences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
23 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 6 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are WOW Baking Company (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as WOW Baking Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to WOW Baking Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full WOW Baking Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find WOW Baking Company · Bay Area
4 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no WOW Baking Company in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show WOW Baking Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with WOW Baking Company Cookie, Oregon Oatmeal · its most-distributed SKU (1 door) in Packaged Cookies, the biggest opening. The closest open door is LeBeau Nob Hill · 3 rivals already on that shelf.
