WOW Baking Company vs Sweet Bites · Bay Area shelf head-to-head
WOW Baking Company and Sweet Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
WOW Baking Company carries more Brand PowerWOW Baking Company is in more Bay Area grocersWOW Baking Company fields the deeper lineup
WOW Baking Company
Sweet Bites
28
brand power
20
23
products
8
2
categories
2
6
subcategories
5
3
grocers
1
$10.36
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ WOW Baking Company▭ Sweet Bites
Distribution · 30% of score13·4
W
S
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only WOW Baking Company
only Sweet Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only WOW Baking Company · 2
only Sweet Bites · 0
no exclusive doors — everywhere Sweet Bites is, WOW Baking Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: WOW Baking Company · Sweet Bites
