WOW Baking Company vs Tate's · Bay Area shelf head-to-head
WOW Baking Company and Tate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tate's carries more Brand PowerTate's is in more Bay Area grocersTate's fields the deeper lineup
WOW Baking Company
Tate's
28
brand power
55
23
products
29
2
categories
2
6
subcategories
3
3
grocers
19
$10.36
avg price
$7.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ WOW Baking Company▭ Tate's
Distribution · 30% of score13·79
W
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only WOW Baking Company
only Tate's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only WOW Baking Company · 0
no exclusive doors — everywhere WOW Baking Company is, Tate's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: WOW Baking Company · Tate's
