WOW Baking Company vs The Graceful Cookie · Bay Area shelf head-to-head
WOW Baking Company and The Graceful Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Graceful Cookie is in more Bay Area grocersWOW Baking Company fields the deeper lineup
WOW Baking Company
The Graceful Cookie
28
brand power
26
23
products
11
2
categories
2
6
subcategories
6
3
grocers
6
$10.36
avg price
$11.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ WOW Baking Company▭ The Graceful Cookie
Distribution · 30% of score13·25
W
T
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score85·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only WOW Baking Company
only The Graceful Cookie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only WOW Baking Company · 2
only The Graceful Cookie · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: WOW Baking Company · The Graceful Cookie