swoffle
Swoffle offers a range of indulgent stroopwafel cookies, each featuring a rich caramel center sandwiched between two thin waffle layers. The brand provides a variety of flavors including original, chocolate caramel, dark chocolate dipped, and French vanilla, all of which are organic, gluten-free, and kosher certified. With convenient packaging options, Swoffle ensures easy stocking and merchandising, making it a practical choice for retailers and a delightful treat for consumers.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Swoffle (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Swoffle · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Swoffle in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Swoffle lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Swoffle · Bay Area
4 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Swoffle· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Swoffle Caramel Stroopwafel Cookies · its most-distributed SKU (3 doors) in Packaged Cookies, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
