Swoffle vs Rustic Bakery · Bay Area shelf head-to-head
Swoffle and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Swoffle
Rustic Bakery
20
brand power
56
9
products
32
1
categories
4
1
subcategories
7
3
grocers
21
$2.18
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swoffle▭ Rustic Bakery
Distribution · 30% of score13·88
S
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swoffle
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Swoffle · 0
no exclusive doors — everywhere Swoffle is, Rustic Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swoffle · Rustic Bakery