Taste Nirvana at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 6 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Pulp Coconut Water in Coconut Water.
Driver's Market stocks coconut water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is coconut water: Driver's Market stocks only 9 there, so Taste Nirvana Pulp Coconut Water stands out rather than blending in.
Driver's Market merchandises 3 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
an established national brand with proven demand.
enters a thin coconut water shelf as a point of difference.
The full runway
Every category Taste Nirvana plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in coconut water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Taste Nirvana (orange) sits above the shelf.
What to bring to expand
Taste Nirvana’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
