the humble co.
The Humble Co. is a Swedish brand founded in 2013 that specializes in eco-friendly oral care products. With a focus on sustainability, the company offers alternatives to traditional oral care items, such as bamboo toothbrushes and natural toothpaste.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are The Humble Co. (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as The Humble Co. · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to The Humble Co. in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full The Humble Co. lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find The Humble Co. online
Where to find The Humble Co. · Bay Area
16 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no The Humble Co. in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show The Humble Co.· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with The Humble Co. Toothpaste Tablets, Mint With Fluoride · its most-distributed SKU (2 doors) in Adult Toothpaste, the biggest opening. The closest open door is LeBeau Nob Hill · 1 rival already on that shelf.
