The Humble Co. vs David · Bay Area shelf head-to-head
The Humble Co. and David, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
David carries more Brand PowerDavid is in more Bay Area grocersDavid fields the deeper lineupDavid sits further up the premium end
The Humble Co.
David
41
brand power
61
15
products
26
3
categories
8
5
subcategories
11
5
grocers
17
9.2¢
price per item
$12.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ The Humble Co.▭ David
Distribution · 30% of score21·71
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste5 vs 4 SKUs
3% of shelf
only The Humble Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only The Humble Co. · 0
no exclusive doors — everywhere The Humble Co. is, David is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: The Humble Co. · David
