Tom's Of Maine at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Tom's of Maine is a manufacturer of natural personal care products, founded in 1970 in Kennebunk, Maine.
It’s already on the shelf here, with 7 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Natural Toothpaste With Fluoride, Peppermint in Adult Toothpaste.
Woodlands stocks adult toothpaste thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Woodlands carries bar soaps in real depth, 34 SKUs against a fleet median of 16.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Woodlands merchandises 5 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 27/100.
the categories it plays in are already deep here.
The full runway · across 3 stores
Every category Tom's Of Maine plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 16 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in adult toothpaste. Each dot is a product on the shelf, by its cost per oz (hover for which). Tom's Of Maine (orange) sits in line with the shelf.
What to bring to expand
Tom's Of Maine’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
