Tonnino at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Tonnino is a premium gourmet seafood brand specializing in wild-caught tuna and salmon fillets.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Tuna Fillets Spicy Thai Chilli No Gluten Yellowfin Jar/Olive Oil in Canned Tuna.
Falletti Foods stocks canned tuna thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Falletti Foods merchandises 2 of the 3 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Tonnino plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 13 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in canned tuna. Each dot is a product on the shelf, by its cost per oz (hover for which). Tonnino (orange) sits in line with the shelf.
What to bring to expand
Tonnino’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
