Urban Slicer at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Urban Slicer isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Pizza Sauce in Pizza Sauce.
United Markets stocks pizza sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries other seasoning mixes in real depth, 47 SKUs against a fleet median of 15.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is pizza sauce: United Markets stocks only 9 there, so Urban Slicer Pizza Sauce stands out rather than blending in. Lead with the pizza sauce, and position the other seasoning mixes as a finishing or gift item.
United Markets merchandises 3 of the 4 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 72/100.
enters a thin pizza sauce shelf as a point of difference.
The full runway
Every category Urban Slicer plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in pizza sauce. Each dot is a product on the shelf, by its cost per oz (hover for which). Urban Slicer (orange) sits well above the shelf.
What to bring to land
Urban Slicer’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
