Vita Coco at 7-Eleven
7-Eleven is a convenience independent running 11 Bay Area stores, small-format at about 3,198 sq ft each.
Vita Coco is a brand specializing in coconut-based beverages and products.
Vita Coco isn’t on 7-Eleven’s shelf yet in any of its 11 stores. the categories it plays in are thin here, so it is a harder sell.
7-Eleven merchandises 0 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway · across 11 stores
Every category Vita Coco plays in across the Bay Area grocers we track, and where it stands at 7-Eleven. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Vita Coco’s SKUs 7-Eleven doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from 7-Eleven’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. 7-Eleven profile →
