Wholesome Yum at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Wholesome Yum: Wholesome Sweeteners is a prominent provider of organic, Fair Trade Certified, and non-GMO sweeteners, including a variety of sugars, syrups, and honeys.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 2 new doors to enter.
Sprouts Farmers Market merchandises 4 of the 4 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway
Every category Wholesome Yum plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in honey. Each dot is a product on the shelf, by its cost per oz (hover for which). Wholesome Yum (orange) sits well above the shelf.
What to bring to expand
Wholesome Yum’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →