Wild West at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Wild West Ferments is a brand specializing in fermented foods and canned vegetables. Their product lineup includes a variety of pickles, sauerkraut, and other fermented vegetable mixes.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 2 new doors to enter.
Driver's Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Wild West plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in chocolate candies. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Wild West (orange) sits above the shelf.
What to bring to expand
Wild West’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →