Wyman's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Wyman's is a family-owned brand specializing in premium frozen fruits, particularly known for its wild blueberries.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Fairfax Market merchandises 4 of the 8 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Wyman's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Wyman's’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
