Yerba Madre Organic Yerba Mate at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Yerba Madre Organic Yerba Mate: Yerba Madre, formerly known as Guayakí Yerba Mate, is a prominent brand specializing in organic yerba mate beverages.
It’s already on the shelf here, with 13 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
United Markets merchandises 3 of the 4 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Yerba Madre Organic Yerba Mate plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 28 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Yerba Madre Organic Yerba Mate’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
