San Francisco · 3 grocers · Niche
the cabbage aisle
San Francisco's cabbage aisle is a niche shelf with only a handful of brands: 12 products from 1 brands across 3 grocers. The shelf leans organic — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 16/100).
12
products
1
brands
$4.50
avg price
$2.94–$6.76
typical range
Zoom in
this aisle breaks into 3 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the cabbage shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
25%
Market structure
5
lowBrand competition
how many brands compete
13
lowVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
16
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.