San Francisco · 2 grocers · Leader-led
the candles aisle
San Francisco's candles aisle is a competitive shelf with clear leaders: 17 products from 6 brands across 2 grocers. big dipper wax works owns the most shelf — 41% of SKUs, ahead of trucco design. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 68/100).
17
products
6
brands
$16.64
avg price
$4.57–$28.72
typical range
Who owns the shelf
brands by share of the candles shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)2 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
73
highVariety of offers
how differentiated the shelf is
31
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.