the home fragrance aisle
San Francisco's home fragrance aisle is a competitive shelf with clear leaders: 17 products from 6 brands across 2 grocers. big dipper wax works owns the most shelf — 41% of SKUs, ahead of trucco design. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 68/100).
Zoom in
this aisle breaks into 1 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the home fragrance shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 0% · scores 0–100.