San Francisco · 3 grocers · Contested
the fresh herbs aisle
San Francisco's fresh herbs aisle is a fragmented shelf spread across many brands: 72 products from 7 brands across 3 grocers. The shelf leans minimally processed — 53% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 13/100).
72
products
7
brands
$3.75
avg price
$1.17–$9.10
typical range
Zoom in
this aisle breaks into 19 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the fresh herbs shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Minimally Processed
53%
Organic
38%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per unit (sizes vary)2 omitted (no unit size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
19
lowVariety of offers
how differentiated the shelf is
1
lowTop-brand grip
how much a few brands dominate
13
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.