San Francisco's kiwis aisle is a fragmented shelf spread across many brands: 13 products from 5 brands across 3 grocers. The shelf leans organic — 38% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 35/100).
this aisle breaks into 2 sub-categories — open one for its own shelf report.
brands by share of the kiwis shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.