San Francisco · 4 grocers · Leader-led
the paper towels aisle
San Francisco's paper towels aisle is a competitive shelf with clear leaders: 26 products from 6 brands across 4 grocers. seventh generation owns the most shelf — 39% of SKUs, ahead of natural value. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 71/100).
26
products
6
brands
$8.09
avg price
$2.49–$20.52
typical range
More in Paper Products
Who owns the shelf
brands by share of the paper towels shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)1 omitted (no ct size)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
56
medVariety of offers
how differentiated the shelf is
27
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.