100 Coconuts vs Taste Nirvana · Bay Area shelf head-to-head
100 Coconuts and Taste Nirvana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana carries more Brand PowerTaste Nirvana is in more Bay Area grocersTaste Nirvana fields the deeper lineupTaste Nirvana sits further up the premium end
100 Coconuts
Taste Nirvana
12
brand power
31
2
products
14
1
categories
3
1
subcategories
4
2
grocers
9
28.4¢
price per fl oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100 Coconuts▭ Taste Nirvana
Distribution · 30% of score8·38
1
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 100 Coconuts
no top category Taste Nirvana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 100 Coconuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100 Coconuts · Taste Nirvana
