100 Grand vs Twix · Bay Area shelf head-to-head
100 Grand and Twix, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twix carries more Brand PowerTwix is in more Bay Area grocersTwix fields the deeper lineup
100 Grand
Twix
10
brand power
33
3
products
10
2
categories
3
5
grocers
12
$4.59
avg price
$4.56
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100 Grand▭ Twix
Distribution · 30% of score21·50
1
T
carried in 5 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 100 Grand
no top category Twix doesn’t also play in.
only Twix
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 100 Grand · 0
no exclusive doors — everywhere 100 Grand is, Twix is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100 Grand · Twix