18 Chestnuts vs Bar Harbor · Bay Area shelf head-to-head
18 Chestnuts and Bar Harbor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bar Harbor carries more Brand PowerBar Harbor is in more Bay Area grocersBar Harbor fields the deeper lineup18 Chestnuts sits further up the premium end
18 Chestnuts
Bar Harbor
18
brand power
41
5
products
12
1
categories
4
4
grocers
15
92.4¢
price per oz
89.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 18 Chestnuts▭ Bar Harbor
Distribution · 30% of score17·63
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 18 Chestnuts
no top category Bar Harbor doesn’t also play in.
only Bar Harbor
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 18 Chestnuts · 0
no exclusive doors — everywhere 18 Chestnuts is, Bar Harbor is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 18 Chestnuts · Bar Harbor