1st Phorm vs New Primal · Bay Area shelf head-to-head
1st Phorm and New Primal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Primal is in more Bay Area grocers
1st Phorm
New Primal
24
brand power
25
9
products
8
3
categories
1
2
grocers
4
$13.84
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 1st Phorm▭ New Primal
Distribution · 30% of score8·17
1
N
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score53·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 1st Phorm
only New Primal
no top category 1st Phorm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 1st Phorm · 1
only New Primal · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 1st Phorm · New Primal
