1st Phorm vs Tillamook Country Smoker · Bay Area shelf head-to-head
1st Phorm and Tillamook Country Smoker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook Country Smoker carries more Brand PowerTillamook Country Smoker is in more Bay Area grocersTillamook Country Smoker fields the deeper lineup
1st Phorm
Tillamook Country Smoker
24
brand power
30
9
products
17
3
categories
1
2
grocers
5
$13.84
avg price
$9.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 1st Phorm▭ Tillamook Country Smoker
Distribution · 30% of score8·21
1
T
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 1st Phorm
only Tillamook Country Smoker
no top category 1st Phorm doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 1st Phorm · 1
only Tillamook Country Smoker · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 1st Phorm · Tillamook Country Smoker
