24vegan vs Woon · Bay Area shelf head-to-head
24vegan and Woon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woon carries more Brand Power24vegan is in more Bay Area grocersWoon fields the deeper lineupWoon sits further up the premium end
24vegan
Woon
17
brand power
23
3
products
12
3
categories
2
2
grocers
1
$9.49
avg price
$15.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 24vegan▭ Woon
Distribution · 30% of score8·4
2
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 24vegan
only Woon
no top category 24vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 24vegan · 2
only Woon · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 24vegan · Woon