A Better Treat vs Smokehouse · Bay Area shelf head-to-head
A Better Treat and Smokehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A Better Treat sits further up the premium end
A Better Treat
Smokehouse
18
brand power
18
5
products
7
1
categories
2
3
grocers
3
$12.12
avg price
$11.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Better Treat▭ Smokehouse
Distribution · 30% of score13·13
A
S
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Better Treat
no top category Smokehouse doesn’t also play in.
only Smokehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Better Treat · 1
only Smokehouse · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Better Treat · Smokehouse
