A Dozen Cousins vs Seeds Of Change · Bay Area shelf head-to-head
A Dozen Cousins and Seeds Of Change, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A Dozen Cousins carries more Brand PowerSeeds Of Change is in more Bay Area grocersA Dozen Cousins fields the deeper lineupA Dozen Cousins sits further up the premium end
A Dozen Cousins
Seeds Of Change
41
brand power
28
12
products
6
6
categories
1
9
subcategories
1
8
grocers
10
46.1¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A Dozen Cousins▭ Seeds Of Change
Distribution · 30% of score33·42
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A Dozen Cousins
only Seeds Of Change
no top category A Dozen Cousins doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A Dozen Cousins · 2
only Seeds Of Change · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A Dozen Cousins · Seeds Of Change
