A-sha vs Annie Chun's · Bay Area shelf head-to-head
A-sha and Annie Chun's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A-sha carries more Brand PowerAnnie Chun's is in more Bay Area grocersAnnie Chun's fields the deeper lineupA-sha sits further up the premium end
A-sha
Annie Chun's
35
brand power
29
18
products
22
3
categories
5
5
subcategories
7
5
grocers
9
77.8¢
price per oz
78.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A-sha▭ Annie Chun's
Distribution · 30% of score21·38
A
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only A-sha
only Annie Chun's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only A-sha · 3
only Annie Chun's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A-sha · Annie Chun's
