A-sha vs Narra · Bay Area shelf head-to-head
A-sha and Narra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
A-sha carries more Brand PowerA-sha fields the deeper lineup
A-sha
Narra
35
brand power
23
18
products
5
3
categories
2
5
subcategories
3
5
grocers
5
37.3¢
price per fl oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ A-sha▭ Narra
Distribution · 30% of score21·21
A
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Narra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: A-sha · Narra
