Abbot's vs Hey!hunger · Bay Area shelf head-to-head
Abbot's and Hey!hunger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abbot's carries more Brand PowerAbbot's is in more Bay Area grocersAbbot's sits further up the premium end
Abbot's
Hey!hunger
40
brand power
27
8
products
8
4
categories
2
5
subcategories
3
9
grocers
8
$1.06
price per oz
96.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abbot's▭ Hey!hunger
Distribution · 30% of score38·33
H
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abbot's
only Hey!hunger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Abbot's · 5
only Hey!hunger · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abbot's · Hey!hunger