Abe's Muffins vs Bisousweet · Bay Area shelf head-to-head
Abe's Muffins and Bisousweet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bisousweet carries more Brand PowerAbe's Muffins is in more Bay Area grocersBisousweet sits further up the premium end
Abe's Muffins
Bisousweet
19
brand power
24
4
products
6
2
categories
3
4
grocers
3
77.9¢
price per oz
$1.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's Muffins▭ Bisousweet
Distribution · 30% of score17·13
A
B
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's Muffins
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Abe's Muffins · 1
only Bisousweet · 0
no exclusive doors — everywhere Bisousweet is, Abe's Muffins is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's Muffins · Bisousweet