Abe's vs Killer Brownie · Bay Area shelf head-to-head
Abe's and Killer Brownie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineupKiller Brownie sits further up the premium end
Abe's
Killer Brownie
51
brand power
39
31
products
11
5
categories
1
9
grocers
5
$1.20
price per item
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ Killer Brownie
Distribution · 30% of score38·21
K
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
only Killer Brownie
no top category Abe's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abe's · 6
only Killer Brownie · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · Killer Brownie
