Abe's vs ROYO BREAD CO. · Bay Area shelf head-to-head
Abe's and ROYO BREAD CO., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Abe's carries more Brand PowerAbe's is in more Bay Area grocersAbe's fields the deeper lineup
Abe's
ROYO BREAD CO.
51
brand power
9
31
products
2
5
categories
1
9
grocers
1
$8.67
avg price
$12.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Abe's▭ ROYO BREAD CO.
Distribution · 30% of score38·4
R
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Abe's
only ROYO BREAD CO.
no top category Abe's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Abe's · 8
only ROYO BREAD CO. · 0
no exclusive doors — everywhere ROYO BREAD CO. is, Abe's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Abe's · ROYO BREAD CO.