Acana vs Iams · Bay Area shelf head-to-head
Acana and Iams, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Iams carries more Brand PowerIams is in more Bay Area grocersIams fields the deeper lineupAcana sits further up the premium end
Acana
Iams
9
brand power
25
7
products
11
2
categories
2
2
grocers
6
$26.22
avg price
$23.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acana▭ Iams
Distribution · 30% of score8·25
A
I
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acana
no top category Iams doesn’t also play in.
only Iams
no top category Acana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acana · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acana · Iams
