Acme Bread Company vs Mestemacher · Bay Area shelf head-to-head
Acme Bread Company and Mestemacher, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company carries more Brand PowerAcme Bread Company is in more Bay Area grocersAcme Bread Company fields the deeper lineup
Acme Bread Company
Mestemacher
53
brand power
35
27
products
14
4
categories
1
12
subcategories
5
15
grocers
12
61.5¢
price per oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acme Bread Company▭ Mestemacher
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acme Bread Company
only Mestemacher
no top category Acme Bread Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acme Bread Company · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acme Bread Company · Mestemacher
