Acqua Panna vs Poland Spring · Bay Area shelf head-to-head
Acqua Panna and Poland Spring, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acqua Panna carries more Brand PowerAcqua Panna is in more Bay Area grocersAcqua Panna sits further up the premium end
Acqua Panna
Poland Spring
28
brand power
23
6
products
7
1
categories
2
9
grocers
3
$9.71
avg price
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acqua Panna▭ Poland Spring
Distribution · 30% of score38·13
P
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acqua Panna
no top category Poland Spring doesn’t also play in.
only Poland Spring
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acqua Panna · 8
only Poland Spring · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acqua Panna · Poland Spring
