Acquerello vs 4sisters · Bay Area shelf head-to-head
Acquerello and 4sisters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
4sisters carries more Brand Power4sisters is in more Bay Area grocersAcquerello sits further up the premium end
Acquerello
4sisters
13
brand power
25
5
products
5
1
categories
3
1
subcategories
4
2
grocers
4
71.5¢
price per oz
42.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Acquerello▭ 4sisters
Distribution · 30% of score8·17
A
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Acquerello
no top category 4sisters doesn’t also play in.
only 4sisters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Acquerello · 1
only 4sisters · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Acquerello · 4sisters