Act Ii vs Lesserevil · Bay Area shelf head-to-head
Act Ii and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupLesserevil sits further up the premium end
Act Ii
Lesserevil
15
brand power
63
7
products
36
1
categories
4
6
grocers
21
47.3¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Act Ii▭ Lesserevil
Distribution · 30% of score25·88
A
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Act Ii
no top category Lesserevil doesn’t also play in.
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Act Ii · 0
no exclusive doors — everywhere Act Ii is, Lesserevil is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Act Ii · Lesserevil