Activia vs El Mexicano · Bay Area shelf head-to-head
Activia and El Mexicano, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
El Mexicano is in more Bay Area grocersActivia fields the deeper lineup
Activia
El Mexicano
30
brand power
30
22
products
7
1
categories
3
2
subcategories
5
6
grocers
8
26.9¢
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ El Mexicano
Distribution · 30% of score25·33
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category El Mexicano doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Activia · 4
only El Mexicano · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · El Mexicano
