Activia vs Stonyfield Organic · Bay Area shelf head-to-head
Activia and Stonyfield Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonyfield Organic carries more Brand PowerStonyfield Organic is in more Bay Area grocersStonyfield Organic fields the deeper lineupStonyfield Organic sits further up the premium end
Activia
Stonyfield Organic
30
brand power
53
22
products
37
1
categories
3
2
subcategories
7
6
grocers
16
26.9¢
price per oz
63.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Activia▭ Stonyfield Organic
Distribution · 30% of score25·67
carried in 6 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Activia
no top category Stonyfield Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Activia · 1
only Stonyfield Organic · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Activia · Stonyfield Organic
