Adams vs Skippy · Bay Area shelf head-to-head
Adams and Skippy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skippy carries more Brand PowerSkippy is in more Bay Area grocersSkippy fields the deeper lineup
Adams
Skippy
20
brand power
41
4
products
18
1
categories
2
8
grocers
13
39.1¢
price per oz
30.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Adams▭ Skippy
Distribution · 30% of score33·54
A
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Adams
no top category Skippy doesn’t also play in.
only Skippy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Adams · 0
no exclusive doors — everywhere Adams is, Skippy is too.
only Skippy · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Adams · Skippy
