Adoboloco vs Truff · Bay Area shelf head-to-head
Adoboloco and Truff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Truff carries more Brand PowerTruff is in more Bay Area grocersTruff fields the deeper lineup
Adoboloco
Truff
14
brand power
47
5
products
25
1
categories
4
1
subcategories
7
1
grocers
12
$10.17
avg price
$14.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Adoboloco▭ Truff
Distribution · 30% of score4·50
A
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Adoboloco
no top category Truff doesn’t also play in.
only Truff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Adoboloco · 0
no exclusive doors — everywhere Adoboloco is, Truff is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Adoboloco · Truff
