Aedan Fermented Foods vs Cold Mountain · Bay Area shelf head-to-head
Aedan Fermented Foods and Cold Mountain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cold Mountain is in more Bay Area grocersAedan Fermented Foods sits further up the premium end
Aedan Fermented Foods
Cold Mountain
20
brand power
22
5
products
7
1
categories
2
2
subcategories
3
4
grocers
5
$2.23
price per oz
47.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aedan Fermented Foods▭ Cold Mountain
Distribution · 30% of score17·21
A
C
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aedan Fermented Foods
no top category Cold Mountain doesn’t also play in.
only Cold Mountain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Aedan Fermented Foods · 2
only Cold Mountain · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aedan Fermented Foods · Cold Mountain