Aidells vs The Sausage Project · Bay Area shelf head-to-head
Aidells and The Sausage Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aidells carries more Brand PowerAidells is in more Bay Area grocersAidells fields the deeper lineupThe Sausage Project sits further up the premium end
Aidells
The Sausage Project
44
brand power
9
18
products
2
2
categories
1
6
subcategories
2
15
grocers
1
$9.05
avg price
$12.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aidells▭ The Sausage Project
Distribution · 30% of score63·4
A
T
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score78·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aidells
only The Sausage Project
no top category Aidells doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aidells · The Sausage Project
