Ajinomoto vs Nagatanien · Bay Area shelf head-to-head
Ajinomoto and Nagatanien, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ajinomoto carries more Brand PowerAjinomoto is in more Bay Area grocersAjinomoto fields the deeper lineup
Ajinomoto
Nagatanien
27
brand power
16
9
products
3
4
categories
3
5
subcategories
3
6
grocers
1
$12.28
avg price
$3.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ajinomoto▭ Nagatanien
Distribution · 30% of score25·4
A
N
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ajinomoto
only Nagatanien
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ajinomoto · 5
only Nagatanien · 0
no exclusive doors — everywhere Nagatanien is, Ajinomoto is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ajinomoto · Nagatanien